As the Olympic Games Tokyo 2020 gathers momentum, Sony Pictures Sports Network (SPSN), along with many luminaries from diverse fields, undertakes a ‘Best Wishes Initiative’ to rally the support of the nation for the Indian contingent.
SPSN has collaborated with the Ministry of Youth Affairs and Sports as well as eminent personalities and joining the brigade are Kiren Rijiju, Minister of State (I/C) Youth Affairs and Sports, General Bipin Rawat, Chief of Defence Staff and Chairman Chiefs of Staff Committee and Mr. N.P. Singh, MD & CEO, Sony Pictures Networks India, along with RanaDaggubati, Anupam Kher, Yuvraj Singh, Boman Irani, Farhan Akhtar, Sonakshi Sinha, Johnny Lever and many more to catalyze the Olympics momentum in the nation for the landmark event.
SPSN has put together a series of ‘Hum HongeKamyab’ films on-air and on their social media platforms which have been led by these eminent personalities sending their best wishes to the Indian contingent for the Olympic Games Tokyo 2020. The ‘Hum HongeKamyab’ campaign has been conceptualized and created in-house by the SPSN team.
In addition, SPSN will launch ‘India’s Quest for Gold with Kiren Rijiju’, a special interview with the Minister.
Also, to celebrate our heroes traveling to Tokyo, SPSN has produced a 7- episode series titled ‘The Torchbearers’, showcasing known and unknown stories of our Olympians. The episodes will feature athletes revisiting their journey to secure their place at the Olympic Games Tokyo 2020and will encompass all the facets of an athlete’s life.
Aiming to engage with fans on a deeper level and create excitement among them, Sony Pictures Sports Network will also launch a mega contest ‘SONY TEN MEDAL OF GLORY’ starting July 3, 2021. The contest will feature 20 questions across 20 days, leading to the start of the Olympic Games Tokyo 2020, generating conversations among the Olympics fan community as well as gratify the select few winners.